For my project, I researched on a particular organization called the Samaritans of Singapore, in short, SOS. I would like to provide a bit of history on the SOS. The SOS was established on 1st december 1969. They are a non-profit and non-religious organization, which aims to prevent suicide by providing emotional support and befriending to those who are despairing, discouraged or distressed. Their vision is to be an available lifeline to anyone in crisis and the mission of the organization is to provides confidential 24-hour emotional support by trained volunteers to people in crisis, thinking of suicide or affected by suicide.
The services that they provide vary.
Ranging from 24-hour hotline:1800-221-4444, email befriending, face-to-face sessions, emergency squad, Local Outreach to Suicide, Survivors(LOSS) and Healing Bridge; a support group for suicide survivors.
For my individual part of the research, I have researched on my group proposal. Firstly, there will be a blog that is linked to the website to show responses of those who have recovered from the intention to suicide. This will serve as a credibility for other suicide prone victims and will have a larger impact on convincing them not to suicide and thus guiding them out of the mindset that they are worthless. They can also provide responses for suicide prone victims for them to have a chance to interact with those who have recovered from the intention of suicide. I believe this suggestion will greatly help the discouraged feel encouraged.
Secondly, I would like to introduce Social Media Networking to the organization. I have looked around the website and have found that the organization have never really used any social media networking tool except for providing their e-mails. Facebook, Twitter and Youtube would be a good addition to their extended helping hand.
Moving on, I will be elaborating on Facebook, Twitter and Youtube and how these tools will help the organization. Starting off with Facebook, starting a group in Facebook and inviting people to join the group. This will enhance people’s awareness of suicide prone victims. The group can post discussions and share the different symptoms that suicide prone victims have and how to prevent these thoughts from recurring in the victims. The more members the group has the more aware the world will become of suicide prone victims.
Next, I shall explain the wonders of Twitter. Why choose Twitter then? Twitter appeals to people young or old and tweeting is basically just a minute away from posting your status. In the case that the organization makes use of Twitter, they could create an account and have members from all over the world to follow them. This ensures that everytime they tweet facts or greetings, the followers will be sure to find out what it was by the significant tweet sound.
Following through, it finally comes down to Youtube. Youtube is a website that is enjoyed worldwide and there are millions of accounts which upload videos unto Youtube daily, not to mention the number of people who go on Youtube to search for tutorials online or simply to find videos to cure their boredom. My suggestion is that the organization creates an account with the organization’s name as the account name. Through this, they upload videos on a regular basis. The videos can address the suicide prone victims and also help them cope with their problems by suggesting feasible solutions and methods. Youtube can be said to be the best social media networking tool for them. Furthermore, if people subscribe to their channel, they could earn some extra revenue as they are a non-profitable organization, the extra cash could serve well to hire more helpers.
Comparing SOS with a foreign website about suicide, American Foundation for Suicide Prevention(AFSP). AFSP is much more updated than SOS judging from the way their website looks. AFSP is also several steps ahead of SOS by using social media tools. I believe AFSP would have a much greater impact than SOS. AFSP’s layout is also much better than SOS and clearly engages the site visitors more than SOS. Pictures are uploaded onto the website to make it look much more popular and that people actually takes part in the events held by AFSP. SOS needs to learn from AFSP in this aspect.
In conclusion, I strongly recommend that SOS work with social media networking tools and also create a blog to further increase their influence in the 21st century where computers are almost everything. This way they can promote themselves better and at the same time save money. Gathering volunteers who enjoy maintaining websites can be beneficial to maintaing their blog and different accounts.
